“Tira’s online platform is easy to navigate, with a clear and clutter-free interface that ticks all the right boxes. Our vision for Tira is to be the leading beauty destination for accessible yet aspirational beauty, one that is inclusive and one that harbours the mission of becoming the most loved beauty retailer in India.” With Tira, we aim to break down barriers in the beauty space and democratize beauty for consumers across segments. Speaking on the launch, Isha Ambani, Executive Director, Reliance Retail Ventures Limited (holding company of Reliance Retail Limited), said, “We are excited to bring the Tira experience to our Indian customers. Tira’s launch is in line with Reliance Retail’s overall vision of bringing high quality products to Indian consumers through multiple retail formats,” it added. Inspired by the goddess Rati, who symbolizes love, passion and beauty,” the company said in a release. “An omnichannel retail concept powered by technology and customized experiences, Tira offers a curated assortment of the best global and home-grown brands, making it the go-to destination for all things beauty. Reliance Retail Limited today announced the launch of Tira, an omni-channel beauty retail platfor.Īlong with inaugurating the Tira app and website, Reliance Retail announced the opening of its flagship Tira store at Jio World Drive in Bandra Kurla Complex in Mumbai. Read more news about ( internet advertising India, internet advertising,Īdvertising India, digital advertising India, media advertising India)įor more updates, be socially connected with us on Instagram, Across states, it has a a network of 60,000 retail outlets and over 200 flagship parlours. In the last decade, Havmor has grown tenfold, establishing a strong brand presence, and emerging as one of the fastest-growing, most loved ice cream brands in the country.

Havmor Ice Cream, a part of Lotte Confectionery, is one of India’s largest ice cream brands. Wavemaker India was contacted for comments but did not respond until the time of filing this story. However, early this year it decided to call a multi-agency pitch, which was won by Wavemaker Mumbai office,” said an industry source. “Havmor is believed to be working with a small, lesser-known agency earlier. Sources close to the development have confirmed the news to exchange4media. The account size is believed to be between Rs 100 and Rs 150 crores. After a competitive multi-agency pitch, Wavemaker India has won the integrated media duties for Havmor ice cream.

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